I get asked all the time by pastors and church leaders about Facebook. Most are at the point that they are seeing the need, but are having trouble taking the first step to get started. I repeatedly assure pastors that Facebook is one of the most effective means of communication available for ministry. Why? Because its based on “Permission Based Marketing”. When you ‘friend’ someone on Facebook, or ‘like’ an organizations page, you are giving them permission to market to you.
I’ll conceded that face-to-face is the best way to communicate, but what Facebook provides is a way to communicate in a non-invasive manner. This is what I’ll explain here.